About Pick Me
Pick Me is a premium pickle brand offering bold, innovative flavors for a new generation of culinary pioneers. Handcrafted with the finest ingredients, Pick Me’s pickles deliver unforgettable and innovative flavors in every juicy and crisp bite, bringing a daring twist to a classic snack.
CREATIVITY WITH PURPOSE
"Pick Me" is a term that first gained traction in 2016 through the viral Twitter hashtag #TweetLikeAPickMe. This term has since exploded in popularity on Tik Tok where it heavily resonated with Gen Z users who use the term to describe a female who aims to gain male validation by distancing herself from traditionally feminine interests or behaviors.
Recognizing the growth potential from leveraging the “Pick Me Girl” trend, Spark and Discovery Studios has developed a branding strategy that taps into the familiarity and intrigue surrounding this trend. This approach boosts brand visibility and fosters deeper engagement, capturing the attention of a generation eager for fresh, new experiences through capitalizing familiar viral trends.
Through nuanced insight into target audience behavior and a marketing strategy tailored to their preferences, Pick Me is positioned to carve out a unique presence in a competitive market.
COLOR & TYPE
The brand palette features rich green tones, complemented by a warm beige, which help convey the brand’s dedication to sustainability, honesty, and ethical business practices. The bold red adds a bold kick to the palette, representing the spicy flavor emblematic of all the brand’s core offerings, as well as the brand’s commitment to courage and boldness. The overall goal is to convey a fresh, dynamic, and bold feeling, grounded in honesty and authenticity, while striking a balance between innovation and honoring the values that define us.
Typography plays a crucial role in shaping a brand's identity, and the selection of HWT Artz, Industry, and Eldwin Script was intentional in reflecting the brand’s values. These fonts balance bold retro charm, modern innovation, and timeless craftsmanship, capturing the essence of quality and forward-thinking that define the brand's distinctive personality.
Optimized for e-commerce & social media…
